IT'S NOT WHO YOU KNOW, BUT WHO KNOWS YOU


Profile building for affiliate marketing.


AS AN AFFILIATE, building a large profile can be a tremendous asset to business. The visibility and positive exposure that go hand-in-hand with cultivating a prominent profile are a sure-file way to increase the effectiveness of all your marketing efforts without ever actually changing how you market. Essentially, a strong profile means you get better results from the same actions; as an affiliate, building a strong profile will give you the edge over competitors promoting identical promotions and programs.

An example of a strong profile is that of Amazon and its 'Associates' affiliate program. Chances are that when a person thinks of buying books, Amazon is one of the first names that pops into their head even though titere are numerous other places to purchase books. This prominence reinforces Amazon's strengths in bookselling, amongst other things, without the brand having to do anything other than operate "business as usual'. This ubiquity in profile works as a self-perpetuating promotion for Amazon, and only increases the company's level of success.

Like all things in business, having prominent visibility is not a magic bullet that miraculously helps increase your profits; it requires consistency and hard work. A profile is just like a house; it must be built brick by brick. The more prominent a profile you desire, the more building it is going to take. Acquiring visibility is an initial investment that takes time and effort but when done properly, will generate profits in the long run that far outweigh the initial labour. Building your desired profile is a multi-pronged process, and it is important to cover all possible bases for the best possible results.
 
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