Search Engine Optimisation (SEO) is an integral part of the day-to-day life of a website

It's widely considered difficult, an exercise in guesswork, and often shrouded in mystery. But whether we like it or not, Search Engine Optimisation (SEO) is an integral part of the day-to-day life of a website, and getting it right is vital to your website's success. SEO for sportsbetting websites is no different.

GETTING YOUR SEO strategy right doesn't have to be a daunting task. The best way to get ahead of the competition is to get your copywriting up to scratch and to do this, you might need to go back to basks.

You need to find a niche: choose your keywords carefully

If you rely on search engine traffic as your main source of website visitors, you need to differentiate your website from those of your rivals. If you have a football website, for example, you are one of thousands. How can you find that niche, that gap in the market, and work it to your advantage?

The best way is to load your website with individual keywords that are commonly searched but not catered for by many webs::es Use the Google Keyword Tool to help you with this; it is a fantastic aid which is free to use and could prove to be of immense value to you.
In effect, it tells you how popular keywords are and how much competition there is within Google from other websites tor that keyword, as well as making other suggestions along a similar theme.

Take the search term 'premier league betting', for example. According to the Google Keyword Tool, during the last twelve months, an average of 2,400 searches per month were made for this specific term in the UK, and there is a high level of competition for that keyword. But dig deeper and you'll find that 'premier league games" is searched for 8,100 times per month and has a low level of competition. That's over three times as many searches, and not as many websites to cater for them.

In short, you can potentially do yourself i massive favour by trying to be more specific with the keywords you use to optimise your website. It only takes a little bit of research - and don't forget, it won't cost you a penny.

Construct relevant long-tail articles

Next, you need to put the keywords on your website, but you're no good implementing them in your website copy willy-nilly. Make sure you write good long-tail articles that are loaded with your chosen keywords. Long-tail articles can be likened to the foundations of a house. Strong foundations give you a sturdy building. Likewise, well-written long-tail articles packed with good keywords will result in a better and more relevant website (at least in the eyes of Google, Bing and Yahoo!).

A good long-tail article is written with the long-term in mind. Ideally, it is the sort of page that can be revisited time and time again by your visitors. Your long-tail article might take the form of a 'fact' page, or it could be an article about a past event. Whichever form your article takes, you don't want it ever to be amended in the future. This is because longevity is a factor that search engines take into account when they come to rank websites. If your website has pages that can be considered an authority on whatever their subject matter might be, then you will, ultimately, feel the benefit in increased website traffic.

Once you have your long-tail articles written and published, make sure you write regular copy which features your selected keywords. You might need to show a bit of patience in the short-term but, over a period of time, you will make your website a search engine authority on your chosen keywords.

Write good copy!

The most underestimated aspect of SEO copywriting is the quality of the copy itself. Tricks and gimmicks will only take you so far. There comes a point where the copy needs to stand up on its own merits. The main basic reason for this is obvious. Not only do you want people to return to your website, you also want people to think your website is so good that they will link their website to yours. This is known as back-linking. Possessing numerous backlinks, especially from reputable websites, will have the knock-on effect of boosting the credibility of your website.

Search engines are constantly changing their search algorithms as they all try to work towards providing more accurate search results for their users. Google changed its search algorithm in February, for example, in an attempt to upgrade websites that are popular and downgrade websites that were, almost, 'overly optimised' (in Google's eyes, at least).

Good copy is hard to come by, of course, but you will help yourself if you endeavour to become an all-knowledgeable expert in whatever area your website specialises in. Spending an extra ten minutes on producing first-rate copy - by checking any facts you have used are correct, for example - will likely pay long-term dividends.
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